With the development of the times, people’s living standards continue to improve, consumer demand is also changing. In the era of e-commerce “rampant” background, experience economy has become the highlight of development of graphite mold enterprises, which requires the brand communication concept of enterprises to keep pace with the times, only in this way can we keep pace with the development of the times. The brand communication channels of graphite mould enterprises are wide and effective. Many enterprises like to use the “Omni channel coverage” method for brand communication, so as not to miss any communication channels, but often ignore the problem that the resources of enterprises are limited, and the mismatched communication channels will not be conducive to brand construction, but will harm the brand.
The most effective way to realize the maximization of brand value is not to increase communication channels, but to reduce communication channels, not to do things, but to do points, not to do width, but to do depth. Graphite mold enterprises can make their own voice more and more, but it is more and more difficult to hear. The most important reason is that there are too many ways of communication and the content of communication is too noisy. When the information dissemination of graphite mould enterprises needs to be simplified, the information dissemination of graphite mould enterprises needs to be simplified. In a word, it means “let communication become fashionable, let services tend to value”. The reason is very simple. In the limited market cost, social media communication may be an effective way to maximize the exposure rate and improve the reputation of the enterprise; and the service that the enterprise can provide for the channel is limited by the market support cost, so the investment of the cost must point to the value. Therefore, graphite mould enterprises need to define brand communication and promotion twice, establish the brand strategy of “training specialization, activity theme, service project, communication socialization”, and define and simplify the national brand construction activities based on this framework.
Through training to create the service image of channel customers, through the development of thematic promotional activities to present the brand image and exposure, through the project-based service to promote the landing of various works, through social media communication to improve brand awareness. The complicated brand promotion work will be transformed into one promotion project by one, the omni-channel communication strategy will be simplified into “social media” communication, the comprehensive and decentralized cost investment will be simplified into “value” cost investment, and the marketing of graphite mold enterprises will become more accurate. From this point of view, brand value is not only an effective way to enhance brand value, but also a way to create a brand that can bring premium and provide added value for brand owners, which is worth exploring for graphite mold enterprises. In the complex market environment, graphite mold enterprises can only be ruthlessly eliminated if they do not have their own characteristics. Therefore, the brand communication of graphite mould enterprises needs to be closer to precision and simplification.
